Kris Jenner Is the Face of Ferragamo's 2026 Holiday Campaign

Kris Jenner is adding another luxury fashion credit to her résumé. The media personality and momager has been announced as the face of Ferragamo’s 2026 holiday campaign, titled“The Joy of Loving.”In the campaign, Kris plays a director conducting screen tests, introducing an ensemble cast made up of real-life families, siblings, partners, and chosen families. The spots were directed by Clara Cullen and photographed by Ilya Lipkin, with styling by Miyako Bellizzi.

The campaign also tips its hat to Ferragamo’s founder, Salvatore Ferragamo, who was famously known as the“Shoemaker to the Stars.”Creative director Maximilian Davis said the brand is all about family, and that he designs with generations in mind, creating pieces meant to be loved and passed down. Handing the holiday campaign to Kris Jenner, one of the most recognizable family figures in pop culture, feels like a natural fit for that message.

The timing lines up with another big Kris moment: Season 2 of“The Kardashians”on Hulu premiered October 8, putting her back in the spotlight. Between the campaign and the show, she’s basically everywhere this season. So, which do you think is the bigger flex: fronting a luxury fashion campaign or running one of the most famous families in the world? Let us know in the comments.