Feeld's 32 Percent Revenue Jump Proves Dating Apps Aren't Dead, They're Just Changing

While Tinder and Hinge parent company Match Group watched its paying users drop 5 percent in 2025, with Tinder alone down 7 percent, a smaller UK-based app called Feeld went the other direction. Feeld’s revenue climbed 32 percent to £64 million, profits rose, and the platform now has 14 million users. Growth in New York, Toronto, and Paris each topped 20 percent, which is a big jump for an app that started as a niche space.

So what’s the trick? Feeld is built for non-monogamous, queer, kinky, and curious daters, but it’s increasingly attracting people who used to scroll Tinder and Hinge. Dina Mohammad-Laity, Feeld’s VP of Data, says the growth comes from giving users the freedom to be clearer about who they are and what they want, rather than asking them to fit into a traditional dating model. That tracks with a company report finding that 80 percent of people feel modern dating is missing something. Feeld also hosts live events and self-discovery tools like Reflections, betting that community beats another algorithm.

The bigger picture: dating apps aren’t dying, they’re splitting. The one-size-fits-all model is losing paying users while platforms built around honesty and specific communities are thriving. It raises a question worth sitting with, do you want an app that matches you with everyone, or one that actually gets you? Tell us what you think in the comments.