Sydney Sweeney took promotion to new heights—literally—by climbing the iconic Hollywood Sign and hanging bras over the letter“H.”Donned in a black outfit and hoodie, Sweeney’s cheeky midnight escapade was filmed by a crew and showcased her playful side. However, the Hollywood Chamber of Commerce quickly stepped in, revealing that she didn’t have permission to touch or climb the landmark, raising questions about the legality of her stunt.
While her lingerie line, backed by billionaire Jeff Bezos, aimed for a publicity boost, this brazen act could stir up more trouble than intended. The Chamber states it requires permission for any commercial use of the Hollywood Sign, highlighting the fine line between creative marketing and trespass. With her latest move drawing both laughter and concern, one has to wonder—has Sydney taken “going big” a little too far this time? What’s your take on the lengths celebrities should go for promotion?
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.