Latin music fans just got a major upgrade. SiriusXM launched the Billboard Latin Music Week Channel on October 16, 2026, and it’s streaming on the SiriusXM app through October 22. The channel is spotlighting this year’s Latin Music Week nominees across Latin pop, reggaeton, regional Mexican, and more, with artists like Shakira, Karol G, Bad Bunny, Peso Pluma, and Fuerza Regida in heavy rotation.
If you’re a car listener, you’re covered too. From October 20 to 22, the channel takes over Hits Uno on channel 148, turning your daily drive into a front-row seat for the genre’s biggest week. It’s the perfect warm-up before the Billboard Latin Music Awards, which air live October 22 from the James L. Knight Center in Miami on Telemundo and Peacock.
The timing makes sense. Latin music has been dominating charts and streaming worldwide, and regional Mexican and Latin pop are having a serious moment. A dedicated channel during Latin Music Week gives fans a place to celebrate all of it in one spot, right before the awards crown this year’s winners. So, who are you rooting for on October 22?
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.