Beyoncé Says Cécred Should Win Over Even the People Who Can't Stand Her Music

Beyoncé is making a case for Cécred that has nothing to do with her being Beyoncé. In a newly published i-D magazine interview excerpt, she explained she wants the haircare brand to perform so well that even people who can’t stand her music still use it. Asked why that would happen, her answer was blunt:“Because it works.”

She also laid out how she sees her role in the company. Rather than positioning herself as the famous face of the brand, she calls herself founder, visionary and sole investor. She said she accounted for the skepticism that follows celebrity beauty lines before launch, and her mother, Tina Knowles, co-founded Cécred with years of salon industry experience behind her. The interview lands as the brand expands into the United Kingdom, and Beyoncé said she loves seeing Cécred reach customers across ethnicities, hair textures, generations and genders.

So the debate is back on the group chat: when a celebrity you love, or don’t, drops a product, does the name on the bottle matter or just the results? Have you ever bought a celebrity brand that actually delivered? Tell us in the comments.