Tina Knowles, 72, Stars in Her First Solo Fashion Campaign for St. John

Tina Knowles has spent the last twenty-five years making other people look unforgettable. Now the camera is finally pointed at her. The 72-year-old stylist and designer is fronting her first-ever solo fashion campaign, the relaunch of St. John, under new creative director Humberto Leon.

For anyone tracking the Knowles family fashion timeline, this one hits on multiple levels. Knowles styled Destiny’s Child for their first Grammy wins in 2001. She designed Beyoncé’s 2009 Oscars gown under her House of Deréon label. Leon, meanwhile, co-founded Opening Ceremony and designed Solange’s 2014 wedding dress, so the collaboration reads less like a booking and more like a reunion. Knowles also recalled that Beyoncé wore her St. John jackets in high school, making the campaign a genuine full-circle moment for the family.

Knowles says Leon’s take on the brand is edgier and sexier than St. John’s past look, a refresh she fully supports. More broadly, her solo campaign highlights how stylists are finally receiving the credit and pay they have long deserved, a shift she helped pioneer. Which look from her decades of work would you put in a museum?