Funmi Monet, the licensed therapist and viral content creator known for her“100 sprays a day”fragrance reviews, is making her biggest move yet. Her brand Influxious launches at Sephora on July 27, 2026, with four perfumes that prioritize emotion over traditional notes. Each scent targets a specific feeling: Well Loved for comfort, Magic Hour for escape, High Life for celebration, and Gold Standard for confidence.
Monet drew heavily on her Nigerian cultural background for inspiration. Ingredients like shea butter and Zobo (a hibiscus drink) anchor the scents, giving them a unique profile you won’t find on every shelf. As a therapist, she explains that fragrance and memory are chemically linked in the brain, so wearing a scent tied to a positive feeling can actually boost your mood. It’s beauty meets psychology, and it’s already generating buzz.
What makes this launch especially meaningful is Monet’s choice of Sephora as her retail partner. She wanted her brand to be accessible to everyone, proving that a Black-owned business can thrive in mainstream spaces without compromising its cultural roots. With nearly 6,000 new fragrances hitting the market last year, standing out is tough — but Monet’s emotional approach might just be the edge you need. Which of these four feelings would you want to wear today? Let us know in the comments.
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.