The creative force behind some of the world’s most iconic nightlife destinations is taking their talents to a new stage. Yann Pissenem and Sam Mooney, the founders of Ibiza’s legendary Hï, Ushuaïa, and UNVRS clubs, have officially launched The Ideation Bureau. This isn’t just another agency. It’s a full service creative shop that applies the same energy and strategy that made their clubs global cultural hotspots.
The Ideation Bureau will handle brand strategy, design, creative direction, campaigns, and content production for a range of clients. And they have the track record to back it up. Their viral 2024 UNVRS launch campaign and collaborations with fashion heavyweights like Off-White and Palm Angels prove they know how to create moments that resonate far beyond a single night. Every project will get its own bespoke team built specifically for that endeavor.
Pissenem said their team has spent years building brands in environments where ideas have to earn their place in the real world. Mooney added that the best creative doesn’t end on a screen. This move signals a shift in how nightlife expertise is influencing the broader branding and marketing world. What brand would you love to see them transform? Let us know in the comments.
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Local Lawton
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