When Taylor Swift wore Fazit’s Glitter Freckles to a 2024 Chiefs game, the brand made $1 million in sales in 48 hours and the sparkle spread to Kacey Musgraves, Rita Ora, and Lisa. Two years later, Fazit is pointing that same viral energy at a new target: pets. The brand just launched Pet Patches, billed as the first makeup for fur.
Pet Patches are pet-safe temporary tattoos that last about a week and come off with conditioner and a comb, a relief for anyone who has ever tried to wrangle a dog out of a costume. They come in silver, gold, and multicolor packs, and Khloé Kardashian already showed off the pastel version on her black Lab, Peppermint. Co-founder Nina LaBruna came up with the idea after noticing how many people were sticking gems and stickers on their animals by hand.
With Halloween and the holidays coming, Pet Patches are an easy alternative for pets who hate dressing up. Just add sparkle, snap the photo, and skip the tiny pumpkin suit entirely. Would you try this on your pet, or is it a hard pass? Tell us in the comments.
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.