Sydney Sweeney is turning up the heat with the latest drop from her lingerie brand, Syrn. The 28-year-old actress posted a new video Thursday modeling a black lace set from the“Seductress”collection, complete with a garter belt, sheer gloves, and a fur shrug. The clip shows her twirling in the pieces, and fans are loving the old Hollywood glam vibe.
Syrn isn’t just a celebrity passion project. It launched in January with backing from Amazon founder Jeff Bezos, making it a serious business venture. Earlier this week, the brand also shared a more playful promo featuring Sweeney and model Amélie Tremblay, showing off the“Playful”collection. Between the sultry and the silly, Syrn is clearly trying to cover all the bases.
Sweeney has said she wants Syrn to be a place where women can move between all the different versions of who they are.“I’m not one thing, no woman is,”she said. With pieces ranging from $19 to $89, the brand is accessible too. So, what do you think? Would you buy from a celebrity-founded brand like Syrn, or does the star power not matter to you?
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.