The Tartan Army, Scotland’s legendary soccer fans, descended on Boston for the 2026 World Cup and made history. Their drink of choice? Samuel Adams Boston Lager. They loved it so much that they drank the Black Rose pub dry for the first time in 50 years. Even the brewery’s own taproom ran out of beer after fans downed four times the normal amount.
One brewery employee summed up the chaos perfectly:“Do they ever sleep? Do they ever get tired?”Apparently, the answer is no. The fans’passion for the beer was so intense that a UK online retailer, Beerhunter, decided to start importing Samuel Adams to Scotland. Director Ryan Smith said,“Samuel Adams Boston Lager became part of Scotland’s World Cup story this summer.”
Now Scottish fans can enjoy a taste of their tournament memories without hopping on a plane. A 12-pack costs £49.46, which is a price drop from the original £54.95. Would you pay that much for a beer that brings back good memories? Let us know in the comments.
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.