Scarlett Johansson’s skin care brand, The Outset, has announced it’s winding down operations. The brand shared the news in a statement on its website, thanking supporters for what it called an incredible journey. For fans of the line, the closure came out of nowhere.
The Outset stood out in the crowded celebrity beauty space for good reason. The formulas were vegan, fragrance-free, and cruelty-free, and the price points stayed accessible. Bestsellers like the Total Clarity Dark Spot Serum, the Lip Oasis Glossy Treatment, and the Botanical Barrier Rescue Balm earned real devotion, not just influencer hype. That’s why the reaction has been so emotional. Followers on Instagram and review pages are openly asking the brand to reconsider, with one comment simply reading,“Don’t close down, please.”
If you’re hoping to grab a final restock, remaining inventory is still available at retailers like Nordstrom and Amazon, but supplies are moving fast. After that, discontinued favorites may be gone for good. It also raises a bigger question about why a star-backed brand with strong reviews and a loyal customer base still couldn’t make it work.
Did you ever try The Outset, and which product would you miss the most?
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.