Dua Lipa is not backing down from her $15 million lawsuit against Samsung, and Samsung is not backing down either. The tech giant filed a motion on September 10, 2026, asking a judge to dismiss the case entirely. Their argument? The images of Dua that appeared on TV packaging were just showing the TV’s interface, specifically the Xite Hits channel on Samsung TV Plus. According to Samsung, nobody would look at that and think Dua personally endorses the product.
Dua’s legal team sees it differently. They claim Samsung used her image without permission and refused to stop even after being asked. What makes this case stand out is the evidence they’re bringing: fan posts. One person wrote,“I’d get that TV just because Dua Lipa is on it.”Another said,“I wasn’t even planning on buying a tv but I saw the box so I decided to get it.”Those posts are now part of the argument that Samsung’s packaging directly influenced buying decisions.
Samsung previously stated the image came from a content partner who assured them the rights were cleared. So now it’s a waiting game to see if the judge agrees with Samsung’s motion or lets the case move forward. Either way, it raises big questions about how companies use celebrity images and whether fans’reactions can count as proof in court. What do you think: should Samsung have to pay up, or is this lawsuit a stretch?
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.