Alix Earle is no stranger to the spotlight, but now, she’s finding herself in the middle of a heated social media spat with fellow influencer Alex Cooper. Luckily for Earle, she’s got a formidable ally in her corner—Carl’s Jr. The fast-food giant publicly declared its support for Earle, praising her genuine style and seamless fit for their campaigns, especially their recent promotion focused on the Hangover Burger. The campaign has not only made waves online but also delivered record-breaking results, proving that Earle really knows how to grab attention, whether it’s through a screen or a Super Bowl ad.
Meanwhile, whispers in the industry reveal that Cooper may have initially been interested in teaming up with Carl’s Jr., but reportedly denied her interest in a conversation with Dave Portnoy. With such juicy drama unfolding, it’s clear that the feud—along with Carl’s Jr.’s support for Earle—has added an extra layer of excitement to the dynamic influencer landscape. In the battle of the brands and the bickering beauties, one has to wonder, what’s next in this burger-flavored saga?
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.