Ariana Grande is back in the spotlight, and she brought a top hat. Swarovski unveiled its new holiday campaign video starring the pop star on Tuesday (Oct. 27), and it’s a one-minute musical extravaganza. Grande leads backup dancers down a grand staircase in a white suit and top hat, then transitions through a princess gown moment surrounded by pink feathers, a festive dollhouse gift-delivery scene, and a Swan Lake-inspired ballet sequence. The orchestral soundtrack flips between jazzy and classical styles, and the ad wraps with Grande watching the whole thing in a theater and winking at the camera.
The campaign continues Grande’s partnership with Swarovski, which began in July 2024 when she became the face of the brand. She’s appeared in several seasonal campaigns since, and this holiday spot might be the most theatrical one yet. It’s also a rare public appearance for Grande, who has been taking a break from the spotlight since her Eternal Sunshine Tour concluded in September.
Fans have plenty to look forward to beyond the ad, including her upcoming film Focker-in-Law and promo plans for her R.E.M. Beauty line. For now, the Swarovski spot is a sparkly reminder of why she’s one of pop’s most captivating performers. Which scene from the campaign is your favorite?
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Local Lawton
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