Will Ferrell Goes Nearly Naked for SKIMS Netflix Crossover Campaign

Will Ferrell isn’t shy about taking risks for a paycheck—and his latest move proves it. The comedy legend has stripped down to his underwear for a new SKIMS advertisement that cleverly plugs an upcoming Netflix show, blending celebrity endorsement with streaming promotion in a way only Ferrell could pull off.

The campaign taps into what’s become a savvy marketing playbook: get a recognizable face in unexpected territory, let their star power carry the buzz, and watch the clicks pile up. Ferrell’s willingness to go nearly bare-chested for a shapewear brand speaks to both his comedic fearlessness and the increasingly blurred lines between entertainment and advertising in the streaming era. It’s the kind of move that works best when the person behind it doesn’t take themselves too seriously—and that’s been Ferrell’s lane since forever.

What makes this particular collaboration interesting is the Netflix angle. Rather than a straightforward product plug, SKIMS is using the ad to cross-promote a show, turning a single piece of content into a two-way marketing engine. It’s efficient, shareable, and exactly the kind of stunt-casting strategy that keeps brands relevant when everyone’s scrolling past five ads a second.

Whether you find it hilarious, awkward, or brilliantly calculated depends entirely on your tolerance for celebrity absurdism. But one thing’s certain: it’s already working exactly as intended—you’re talking about it, and that’s all any campaign really wants anymore.