Tom Cruise's "Digger" Bombed at the Box Office, So Why Are Influencers Calling It a Masterpiece?

Tom Cruise’s latest film,“Digger,”directed by Alejandro González Iñárritu, had a rough opening weekend. It pulled in just eight million dollars and got torn apart by critics. For a star of Cruise’s caliber, that’s a number nobody saw coming.

What’s getting even more attention is what’s happening online. Influencers are posting full-on raves, calling“Digger”a masterpiece and the most important film of the twenty-first century, with several predicting Cruise will finally take home an Oscar. The catch? A lot of those posts use the same phrases. Warner Bros. did host an event where influencers met Cruise and saw the trailer, and one Oscar podcast host described the whole thing as a“purposeful muddying of the waters.”

So the real question is about trust. When a studio can create a controlled, exciting experience for creators, how objective can those reactions be? And with the line between genuine hype and paid promotion getting blurrier, audiences are left wondering who to believe. The critics? The influencers? Or just their own gut?

Have you ever trusted an influencer’s movie review and regretted it? Tell us in the comments.