Tom Brady was in the Fox broadcast booth for Packers vs. Lions on Sunday, but the highlight reel belonged to his wrist. The seven-time Super Bowl champion wore a rose gold Rolex Daytona Rainbow with a pavé diamond dial and 36 multicolored sapphires, a piece listed at $498,000 on the resale market. He shared a closeup on his Instagram Story with three heart emojis, letting the sparkle do the talking.
This isn’t a casual splurge for Brady. His collection reportedly includes a white gold rainbow Audemars Piguet Royal Oak around $485,000 and a diamond-covered Rolex Sea-Dweller valued as high as $6 million. He auctioned 21 timepieces at Sotheby’s in December 2024 and brought in nearly $5 million, so he’s as savvy about resale as he was about reading defenses. The rainbow Daytona has serious star power too, with Travis Kelce spotted in what appeared to be the same style last November, plus Drake and Harry Kane reportedly among the owners.
Off the field, Brady is reportedly dating supermodel Candice Swanepoel, which keeps the lifestyle headlines rolling. A half-million-dollar watch on an NFL broadcast mixes sports, style, and celebrity gossip into one very shiny package. The real question is simple: if you had the cash, would you drop it on a rainbow Rolex or something with four wheels? Tell us what you’d pick.
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.