Coach and Spotify have teamed up for the Tabby Tour, a multi-city college campus experience built around the“Live Your Story”campaign. Tinashe opens the run tonight, September 16, in New York with an intimate conversation and a live performance, and the rest of the lineup is just as exciting: Rachel Chinouriri, Nxdia, Fousheé, Alessi Rose and Estevie are all on the bill.
The format is what makes this one stand out. At every stop, artists sit down to share the stories behind their songs before taking the stage, and the preshow experience is basically a mini festival. Expect a Coach x Spotify tour bus, a Tabby Tour Ticket Booth and a Self-Expression Photo Booth, all designed to celebrate music, fashion and personal style in one place.
U.S. stops include Boston, Washington D.C., Columbus, Iowa City, Atlanta, Charlotte and Nashville. Internationally, the tour hits Manchester, London, Tokyo, Osaka and Seoul. Coach’s CMO says the goal is bringing the campaign directly to Gen Z, while Spotify’s global head of AUX calls music and fashion natural partners in self-expression. Which stop is closest to you, and who are you bringing?
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.