Sydney Sweeney Goes Topless in New Novig Ad After Backlash: "I'm Flattered"

Sydney Sweeney is not apologizing, and she made that very clear on Sunday. The actress dropped a new ad for Novig, the sports-prediction and trading app, wearing nothing but white Novig-branded underwear while covering her chest with two footballs. In the spot, she jokes that grown men are building spreadsheets to bet on what color underwear she’s wearing, and adds,“I mean, I’m flattered?”It’s a direct response to the backlash over her first Novig campaign, which critics said sexualized female athletes.

Rather than soften her approach, Sweeney leaned all the way in. She previously posted even more stripped-down campaign photos on Instagram along with images of athletes like Serena Williams and Ronda Rousey who posed for ESPN’s Body Issue, making the case that strong women can own their own image. Now her Euphoria co-star Sharon Stone has weighed in, saying Sweeney should“take responsibility for her actions”and that women’s sports shouldn’t be denigrated to get men’s attention for gambling.

The whole thing has turned into a generational debate about celebrity marketing, women’s sports, and how far is too far when a betting app is writing the check. Sweeney shows no signs of slowing down, and every round of criticism seems to fuel another round of headlines.

So where do you land — is Sweeney owning her image, or is this using women’s sports to sell gambling? Sound off in the comments.