Spencer Pratt Lost His LA Mayor Race, But He's Just Getting Started

When Spencer Pratt announced his Los Angeles mayoral campaign, plenty of people dismissed it as a celebrity stunt. Turns out, he was never really running to win—or at least, that’s what he’s saying now.

After weeks of vote counting following the June 2 election, the reality TV personality watched as City Council member Nithya Raman leapfrogged him into second place, securing her spot in November’s runoff opposite incumbent Karen Bass. Pratt’s shot at City Hall evaporated. But instead of gracefully bowing out, he’s reframing the whole thing as Phase II of something bigger:“Save Los Angeles.”

His wife, Hills alum Heidi Montag, 39, offered her support on X on Sunday, June 14, writing that she couldn’t love her husband more and calling him an inspiration. But Pratt’s own message was considerably more combative. In a social media video titled“Save LA — Phase III”posted Friday, June 12, he made it clear the campaign was just the appetizer.“You think you can get rid of me that easily? Hey morons, I didn’t get in this for political power,”he said.“I got in this to expose this corrupt machine and nothing’s changed. I’m going to be lighting you up every single day.”He ended with two words:“It’s war.”

The shift is telling. Throughout his campaign, Pratt had positioned himself as a crusader against what he saw as corruption in Los Angeles government. Montag had been enthusiastically supportive from the sidelines, telling Us Weekly in late April that she was entirely behind his political aspirations. She’s been the primary breadwinner lately, juggling music releases and performances while Pratt pursued his political mission, and she’s clearly invested in whatever comes next.

But here’s what makes this interesting: Pratt is essentially admitting he didn’t expect to win. His real mission was never the mayor’s office—it was visibility, disruption, and calling out what he believes are systemic problems. Whether you think that’s noble activism or performance art probably depends on how you feel about celebrity involvement in politics. Either way, the story isn’t over. It’s just moving into a new phase, and Pratt has already signaled he’s not going anywhere.