Sonia Clavell is bringing her executive expertise to one of the most iconic merengue groups in history. The Ivy Queen manager, president of Bravas Entertainment and 2026 Billboard Latin Women in Music Executive honoree has joined Los Hermanos Rosario’s management team as a marketing strategy and management advisor. She’ll work alongside longtime manager René Solís to help guide the Dominican group into its next era.
Founded in Higüey in 1978 and currently led by Luis, Rafa and Tony Rosario, Los Hermanos Rosario have built a legacy that includes five Top 10 hits on Tropical Airplay, with classics like“La Dueña del Swing”and“Rompecintura”still packing dance floors. The group is promoting its 2026 set Identidad (Live) and will celebrate 50 years in 2028, making this the perfect moment for a fresh marketing approach.
Clavell called the opportunity“an honor and a tremendous privilege,”while the group’s camp said her arrival marks a new chapter bringing fresh ideas and a different perspective. With her track record of building artist careers and the group’s unmatched catalog, this partnership could introduce merengue royalty to a whole new generation of fans.
What’s your favorite Los Hermanos Rosario song of all time? Drop it in the comments.
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Local Lawton
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