Sydney Sweeney’s latest campaign has turned into a full-blown debate. The actress stars in a near-nude ad for sports betting platform Novig, and Olympic swimming champion Ariarne Titmus was among the athletes who condemned it, arguing the campaign sexualizes and denigrates women’s sports to pull in male bettors. Novig’s CEO Jacob Fortinsky pushed back, saying the ad was never meant to represent women’s sports and that it actually supports them. Not everyone is convinced.
Then Sharon Stone stepped in. Sweeney’s Euphoria co-star said it’s up to Sweeney to take responsibility for her actions, not up to anyone else to judge her for them, while making clear her own support for women’s sports champions. Stone has defended Sweeney before, including during the American Eagle jeans controversy, so this isn’t a random drive-by. The most interesting part? Sweeney’s response wasn’t a statement. She shared past provocative magazine covers of athletes like Serena Williams and Ronda Rousey, letting the comparison do the talking.
So the internet is now split into two camps: one saying a grown woman can take any job she wants and the other saying the betting industry shouldn’t be using women’s bodies to sell gambling. Both arguments have teeth, and that’s exactly why this story isn’t cooling down anytime soon. Where do you land? Drop your take in the comments.
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.