Sharon Stone has entered the chat on Sydney Sweeney’s controversial Novig campaign. In a new interview with People, Stone said it’s up to Sweeney to take responsibility for her actions, not up to her to judge her. But she didn’t stop there. Stone also said,“We can’t denigrate women’s sports to get men’s attention so they can gamble,”which quickly became the headline quote.
The ad in question featured Sweeney posing nude in front of baseball, hockey, football and tennis equipment. Sweeney is a strategic partner and equity holder in Novig, so the campaign is tied to her beyond just an acting role. Despite the backlash, she hasn’t publicly addressed the criticism. She previously described the campaign as confident, humorous and playful, a framing that clearly didn’t land with everyone.
What makes this extra interesting is that Stone has commented on Sweeney before, joking about her Euphoria storyline and lingerie line in a past Variety interview. So is this a genuine critique, a pattern, or just two stars with different takes on marketing? Either way, it’s raising real questions about women’s sports, celebrity endorsements and who answers when an ad goes sideways. Where do you stand: should Sweeney speak up, or should the internet let it go?
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Local Lawton
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