Pitbull Breaks Hyde Park Attendance Record with 70,000 Fans, Teases Pitcoin and New Documentary

Pitbull just pulled off something nobody else has done at London’s Hyde Park. The rapper performed for 70,000 fans, breaking the venue’s all-time attendance record previously held by Garth Brooks. The night also earned him a Guinness World Records moment tied to his fanbase, the Baldies, and Pitbull summed up the feeling in two words:“Time froze.”In his new Billboard Cover Interview with Leila Cobo, he made it clear who gets the credit, saying,“Without them there’s no Pitbull bottom line.”

The interview also goes deep on the Mr. Worldwide mindset. Pitbull traces it back to growing up in Miami’s multicultural mix, and to a business philosophy built on betting on himself, walking away from deals that didn’t fit, and thinking long-term about streaming. He also teased what’s next: Pitcoin, future touring plans, and a documentary featuring interviews with Bon Jovi, Nile Rodgers, and Tony Robbins.

For an artist two decades into his career, the record and the rollout say a lot about how crossover stars stay relevant. The Hyde Park crowd, the business bets, and the documentary all point in the same direction. What do you think Pitbull should tackle next: more touring, the crypto thing, or the documentary? Sound off in the comments.