Meghan Markle's Lifestyle Brand: Is Australia the Next Big Move?

Rumors are swirling around Meghan Markle’s lifestyle brand, As Ever, and the potential for an international expansion that could land it in Australia. An As Ever spokesperson quickly shot down claims of imminent plans, clarifying that no decisions have been made about extending its reach beyond the U.S. However, Meghan and Prince Harry are gearing up for a trip to Australia next month, which raises eyebrows about what might really be on the agenda.

With As Ever launching in April 2025, the brand is still relatively new and has so far remained exclusive to American consumers. Recently, Netflix, which was an initial investor, announced it has cut ties with the brand. This shake-up leaves fans wondering: what’s next for Meghan’s venture? With a world of possibilities ahead, it seems there’s always more brewing with the Duchess of Sussex. Could Australia be the next chapter for As Ever? Only time will tell!