Megan Fox Is the New Face of an ED Medication and Yes, There's a Red Catsuit

Megan Fox has taken on her most unexpected role yet: Ro Sparks, the fictional spokesperson for Ro’s new erectile dysfunction treatment. The campaign features the actress in a skintight red catsuit printed with the brand’s logo, delivering cheeky lines about a medication that combines the active ingredients found in Viagra and Cialis. The treatment dissolves under the tongue, which Ro says makes it work faster.

Fox told People she felt like she was born for the part, and that the goal was to make a topic people usually avoid into something they can laugh about. The medicine is real and prescription-based, but the campaign’s tone is pure comedy, leaning on Fox’s long-established reputation for being bold and a little unbothered. She has four children and has kept a high profile lately, including a recent Instagram post in a leather bandeau top.

What makes this more than just a wild headline is the message underneath. Fox said people shouldn’t feel defective or feel like they have to hide conversations about sexual health. Star power plus humor is a proven way to chip away at stigma, and ED is one of those topics that still makes people uncomfortable at the doctor’s office. So the question is: does a campaign like this actually make it easier to talk about? Let us know what you think in the comments.