Kanye West unveiled Yeezy Season 01 on Nov. 4 at his new Los Angeles flagship on Beverly Boulevard, his first Yeezy runway show since the 2022 Paris presentation that led Adidas to end their partnership. That split left the brand with roughly $1.3 billion in unsold stock, the lawsuits settled in October 2024, and the remaining pairs sold through by March 2025. This time there was no corporate partner and no shock T-shirt, just clothes on a runway in LA.
The moment fans latched onto was personal. North, Saint, Chicago and Psalm appeared beside their dad, with North sporting neon blue hair, while Bianca Censori and a packed guest list including Big Sean, Kid Cudi, 2 Chainz and Jerry Lorenzo watched from the front row. It came just days after Ye reportedly drew 80,210 fans to Houston’s Reliant Stadium on Halloween, a venue-reported record for a U.S. stadium rap concert, though a U.K. entry ban continues to keep him off British festival stages.
So the runway is back, the tour numbers are massive, and the billion-dollar question is whether Yeezy can rebuild without a corporate backer. The family photo is doing a lot of the heavy lifting in the comments. Where do you land on the Ye comeback: here for it, or good on the merch and bad on the rest?
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.