Jude Bellingham’s Calvin Klein campaign has turned a Noho intersection into an unexpected tourist attraction. The 55-by-75-foot billboard at Houston and Lafayette features the England and Real Madrid star in Icon Cotton Stretch Hip Briefs, and locals say people are honking horns and getting out of their cars all day to film it. TikTokers are even making dedicated trips downtown just to post videos in front of the ad.
The timing makes sense. Bellingham scored seven goals for England at the 2026 FIFA World Cup and was named a finalist for Grindr’s“Bulge of the Year.”The ad itself was shot by Oliver Hadlee Pearch in Madrid back in August. And the billboard spot has serious history: Bad Bunny appeared in March 2025, Jeremy Allen White in January 2024, and Jari Jones became the first Black trans model on the billboard in 2020.
Calvin Klein has clearly mastered the art of the viral celebrity campaign, and this one is literally stopping traffic. So, would you pull over to get a video, or are you honking your way past? Let us know.
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.