Instagram Accidentally Made Creed's "Higher" Go Viral Again, and Meta Just Confirmed It

If your Instagram feed has been feeling a little 1999 lately, you’re not imagining things. Meta confirmed this week that Creed’s“Higher”was being recommended to more users than intended as a suggested track for posts and Stories. The company says it’s still investigating the issue, but users had already been flooding social media with jokes, screenshots, and plenty of conspiracy theories.

For context,“Higher”was the lead single off Creed’s 1999 album Human Clay and peaked at No. 7 on the Billboard Hot 100 in July 2000. So it’s not exactly a current chart-topper, which made its sudden resurgence in everyone’s feed even more confusing. Some people were thrilled, some were baffled, and everyone had a theory about why it was happening.

Meta also tossed in one clarification that nobody asked for but everyone appreciated: Soulja Boy’s“Turn My Swag On”recommendations are not a bug. That song is just genuinely popular on the platform. So one accidentally went viral, and the other is thriving on purpose. Has Instagram ever recommended you a song that caught you completely off guard?