Body Oil Season Is Here—And These Launches Will Own Your Summer

Summer beauty just got slicker—and we’re not talking about sunscreen. Body oils are having a major moment right now, and if you’ve been scrolling through TikTok lately, you’ve probably noticed the flood of shimmering, firming, and frankly irresistible launches flooding the beauty landscape. Brands are getting serious about this category, and it’s clear that by the time you hit the beach, body oils are going to be everywhere.

What’s driving the buzz? This isn’t just about hydration anymore. The new wave of body oils does everything—shimmering pigments, firming botanicals, brightening vitamin C, even illuminating pearly finishes that make your skin glow from the shoulder down. PHLUR is already doing what PHLUR does best with a silky, lightweight shimmering oil infused with ceramics and lipids, layered with notes of bergamot, salted tiare flower, coconut milk, sandalwood, and vanilla. But they’re far from alone. NYX PROFESSIONAL MAKEUP is making its body care debut with an avocado oil and Vitamin E formula available in four summery scents: Caramelt Mami, Coconut Cutie, Juicy Boo, and Suga Baddie. Amika, beloved for its hair products, jumped in with a rich texture formulated with Vitamin C and papaya oil. Cyklar took its iconic vanilla body oil and added shimmering pearly pigments—the Vanilla Verve Illuminating Body Oil is packed with ceramides and scent notes of vanilla, musk, and ambrette. Nova launched a Turmeric Pineapple Glow Brightening Body Oil infused with vitamin C, pineapple enzymes, and antioxidants. There’s even a firming oil with natural retinol alternatives and botanicals designed to help skin look firmer, plumper, softer, and with fewer stretch marks.

The designer side is getting in on the action too. There’s an OG body oil that just got a shimmering upgrade with sweet almond, sunflower seed, and castor oils. Celebrity makeup artist Patrick Ta believes body care should be an extension of the makeup look, and created a new body oil delivering hydrating, clear, and shiny finishes. One lightweight body oil supports your skin barrier while smoothing the look of wrinkles and giving you that coveted glow-from-within shine. And if you want to go full luxury, Chanel’s new Coco Mademoiselle Pearly Body Oil gives you a creamy, shimmering glow with its satin veil texture and signature fragrance featuring notes of orange, jasmine, rose accord, and patchouli.

The timing is strategic. As we barrel toward the hottest months of the year, expect even more brands to launch into this space. Body oils have always been a summer essential, but this year they’re positioned to be absolutely massive. Whether you’re drawn to gorgeously fragranced options, shimmering additions, or skin-firming formulations, there’s something for everyone. The TikTok hype machine is already spinning, so if you’re even remotely interested in any of these, now’s the time to grab them before they inevitably sell out.