Blake Lively’s latest venture into the beauty industry has come under fire, thanks to some blunt feedback from Sony Pictures Entertainment president, Sanford Panitch. In a series of internal emails that surfaced during the ongoing legal drama surrounding her filmIt Ends With Us, Panitch criticized Lively for launching her haircare line simultaneously with the movie’s debut. His remarks were unvarnished, calling the move “epic level stupid,” and suggesting that her choices could hurt her already flourishing career.
While Panitch wasn’t shy about sharing his thoughts, other Sony executives had a more supportive view of Lively’s work. Some acknowledged her talent and dedication to the film, emphasizing that the success of her contributions shouldn’t go unnoticed. Yet, it’s a classic case of Hollywood irony—between launches and releases, timing is everything, and Lively may have misstepped at a pivotal moment. As the dust settles, will this drama ultimately redefine Lively’s trajectory in the industry?
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.

