Beyoncé's Cécred Is Coming to the U.K.: What to Know Before the September 22 Launch

Beyoncé’s Cécred has been one of the most talked-about haircare launches in recent memory, and now the brand is going international. Starting September 22, Cécred will be available in 90 Space NK stores across the U.K. and on the retailer’s website. It’s the first time the brand will be sold in physical stores outside the United States.

The backstory is just as impressive as the launch itself. Beyoncé self-funded Cécred and spent six years on research before releasing a single product. Her mother, Tina Knowles, was involved throughout the process, and CEO Grace Ray has emphasized that the brand is built around hair health rather than surface-level cosmetic fixes. In the U.S., Cécred sells direct-to-consumer and through Ulta Beauty, where its Restoring Hair line and Edge Drops are top performers in the prestige haircare category. The lineup includes fan favorites like the Clarifying Shampoo and Scalp Scrub, the Moisturizing Deep Conditioner, and the Fermented Rice and Rose Protein Ritual.

For U.K. fans who’ve been paying international shipping or waiting on restocks, this launch means finally getting hands-on access. Beyoncé said she’s proud to bring a brand that supports inclusivity to the U.K., and Tina Knowles said the dream is for Cécred to become a household name that everyone can use. With this expansion, that goal feels closer than ever. Will you be grabbing anything from the Space NK launch?