Ben & Jerry's Co-Founder Calls Out Parent Company over Ice Cream's Soul!

Ben Cohen, co-founder of the beloved ice cream brand Ben&Jerry’s, is not a happy camper. Since the Magnum Ice Cream Company took over his company back in 2025, he’s been vocal about the disconnect between their corporate practices and the social mission that defined Ben&Jerry’s. Cohen argues that Magnum’s influence has“destroyed the heart and soul”of the iconic brand, and he wants to take action.

In a spirited twist, Cohen is using a familiar tactic, turning “Free Cone Day” into a campaign dubbed “Free the Cone.” He’s encouraging fans and advocates to rally around the brand’s original social values, hoping for a buyer who truly cares about these important issues. It’s not just about ice cream anymore; it’s about standing firmly for what you believe in. With a lot of cream-covered drama swirling around, will Ben Cohen get a chance to reclaim the brand’s legacy? Only time will tell!