Ariana Grande is shaking things up in the ticketing world as she takes on the notorious ticket scalpers just in time for her upcoming‘Eternal Sunshine’tour. After witnessing tickets vanish within minutes, only to hit the resale market at outrageous prices, she had enough. Teaming up with Live Nation, Ariana’s determined to ensure that her true fans, not scalpers, get first dibs on those precious seats.
She’s also opted out of dynamic pricing, which usually inflates ticket costs when demand spikes, showing her commitment to making concerts accessible. Ticketmaster is on board too, promising to cancel tickets that violate their purchasing terms and reissue them directly to the fans. Looks like Ariana’s ready to kick some scalper butt and keep her fans smiling! Who knew the pop diva would also become a ticketing hero?
It raises an interesting discussion, doesn’t it? Should artists do more to protect their fans from scalpers?
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.
