Alix Earle brought her skincare brand Reale Actives to Canada this week, hosting a launch event in Toronto on Wednesday in an outfit that did not come cheap. The headline piece was a Logan Hollowell Water Drop necklace worth $72,250, featuring a 5.13-carat Paraiba tourmaline surrounded by more than 10 carats of pear-shaped white diamonds. She paired it with a $995 powder blue Yana Matkivski opera coat, a $525 sage camisole, matching shorts, and mint green mesh pumps.
The photos that really got people talking, though, came from inside the Toronto Maple Leafs’locker room, where Earle suited up in full hockey gear. She captioned the post“CANADA📍we’re finally hereeeee,”and the crossover between glam skincare founder and hockey girlie is exactly the kind of content her fans expect.
The launch itself is serious business. Reale Actives, which focuses on acne-focused skincare priced between $28 and $39, hit $1 million in sales in under five minutes when it launched in the US in March. Canadian shoppers could order the full routine online starting Thursday. So the question is: would you spend $28 on the skincare or $72,000 on the necklace? Let us know in the comments.
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.