Alex Cooper's Pregnancy Craving Went Viral (And Her Team Won't Let Her Forget It)

When you’re expecting your first baby, cravings become a lifestyle—and for Alex Cooper, that lifestyle revolves entirely around donuts. The 31-year-old podcast host and entrepreneur has been unapologetic about her pregnancy obsession, going so far as to text her husband Matt Kaplan every morning at 8 a.m. with the same simple request: bring her a donut. It’s sweet, it’s funny, and it’s exactly the kind of relatable pregnancy detail that resonates with anyone who’s been there.

But here’s where it gets good. On Monday, June 1, Cooper shared her donut addiction via TikTok, showing off boxes of chocolate-covered, twisted, and sugar-dusted treats that Kaplan has been delivering like clockwork. What started as a cute marital ritual has apparently become so routine that Kaplan now responds to her morning texts with“LOL which kind?”Except—and this is the part that went sideways in the best way—Cooper accidentally sent one of her classic 8 a.m. donut demands to her entire team instead of just Kaplan. Her employees woke up to a message clearly meant for her husband, and the workplace chaos that followed is peak comedy.“I was like,‘I am so sorry that was meant for Matt,'”Cooper explained,“but now everyone keeps joking and bringing me donuts every five seconds.”

It’s the kind of moment that feels almost too perfectly timed for social media. Cooper announced her first pregnancy with Kaplan last month via Instagram, sharing intimate photos of the couple that showed off her growing baby bump. The two met on a Zoom business call back in 2020, made their relationship official the following year on her“Call Her Daddy”podcast, got engaged in April 2023, and married in Riviera Maya, Mexico, just one year later. Their timeline reads like a modern love story—fast-moving, intentional, and now seasoned with pregnancy cravings and workplace donut deliveries.

Between the constant donuts and her other pregnancy craving—In-N-Out Burger—Cooper’s approach to expecting is refreshingly honest and humor-filled. She’s not hiding from her appetite or pretending to be the effortlessly glowing pregnancy stereotype. Instead, she’s leaning into the reality: pregnancy makes you want what you want, and sometimes that means your entire company gets roped into your donut habit. For anyone who’s been pregnant or supported someone who has, that’s the real magic—not the Instagram aesthetic, but the genuine, messy, delicious truth of it all.