Adam22 Wastes No Time Sliding Into DMs After Lena the Plug Divorce

The ink on the divorce papers is barely dry, and Adam22 is already rewriting his relationship status in the most Adam22 way possible: with a transaction and a spotlight.

Hours after Lena the Plug filed to end their marriage on June 1st—her birthday, no less—the podcast host and content creator hopped on Instagram to celebrate his newfound freedom. But this wasn’t your typical“I’m focusing on myself”breakup post. Instead, he posted what amounts to an open casting call:“All black women who want to date me please DM me I will buy you a car.”He doubled down minutes later with a photo of a wall that read“FREEDOM”while Jay-Z’s“Girls, Girls, Girls”bumped in the background. The message was unmistakable. Adam22 wasn’t processing grief; he was accepting applications.

Meanwhile, Lena filed for both legal and physical custody of their 5-year-old daughter in Los Angeles. The couple separated on April 15th, and she’s seeking her share of substantial assets, including what she lists as a $1.1M entertainment studio. She’s also noted that she receives only $3,000 a month from Adam and lacks access to their joint financial information—a detail that adds a layer of complexity to his“I’ll buy you a car”energy.

Here’s where it gets interesting: despite the divorce filing, the two remain business partners. On Tuesday, they jointly promoted a new podcast episode together, with Lena even liking and commenting on the post. This is the reality of their empire. They built a lucrative business around their podcast and adult-content platform by operating in the unconventional lane—discussing relationships, inviting other partners into their content, and building an audience around radical transparency. That infrastructure doesn’t just disappear when the marriage does.

Adam22’s post-divorce theatrics reveal something worth thinking about: the blurring line between personal life and personal brand. For some creators, the breakup itself becomes content, and the desperation to move on becomes the narrative. Whether that’s healthy processing or savvy audience engagement is left as an exercise for the viewer. What’s certain is that Adam22 isn’t quietly nursing a broken heart. He’s out there building his next storyline in real time, one Instagram story at a time.