A$AP Rocky's Hilarious Fenty Skin Ad with Rihanna Is Comedy Gold — And Here's Why It Actually Works

A$AP Rocky just proved that celebrity endorsements don’t have to be boring. In a new Fenty Skin ad that dropped on Rihanna’s Instagram, the rapper turns himself into a subway hawker armed with beauty products and exactly two seconds to make his pitch. The one-minute spot, titled“DON’T BE DUMB, USE @fentyskin”(a nod to his January album release), showcases A$AP bursting into a salon with his jacket lined with skincare treasures. Rihanna, playing an unimpressed customer, immediately cuts his request for two minutes down to two seconds, setting up a hilariously awkward interaction where A$AP attempts to explain why SPF matters and shows off a custom lip balm with a keychain case he designed himself.

What makes this ad stand out is the genuine chemistry between A$AP and Rihanna. This isn’t two celebrities awkwardly pushing a product they probably don’t care about. Instead, you get the sense that they had actual fun making it. A$AP’s subway vendor routine is ridiculous in the best way, dropping lines like“Ladies, ladies, can I have your attention please,”while Rihanna’s quick comebacks and eventual surrender to his pitch feel natural and earned. By the time she says“I’ll take all of it,”the whole interaction feels like something you’d see between two people who genuinely enjoy each other’s company rather than a calculated marketing move.

The timing is solid too. With A$AP’s Don’t Be Dumb tour kicking off in Brussels next month, this ad works as both brand promotion for Fenty Skin and personal promo for his music. It’s smart marketing that doesn’t feel pushy, which is increasingly rare in the celebrity endorsement space. So here’s the real question: did this ad actually make you want to try Fenty Skin, or were you just entertained by watching A$AP be ridiculous for a minute?