Sydney Sweeney has officially entered her mogul era. Between launching her lingerie brand SYRN, leaving her longtime PR reps, and dating music heavyweight Scooter Braun, she’s everywhere. But the internet can’t stop asking one question: is she running the show, or is Braun? Sources claim he’s been helping broker her deals, something he denies. Ari Emanuel of WME reportedly told her to end things with Braun, which he also denies. It’s a lot of denial for a story that won’t go away.
Meanwhile, her Novig ad campaign has female athletes speaking out, her film‘Christy’flopped, and yet‘Anyone But You’and‘The Housemaid’both hit. That’s the thing about Sweeney. She takes big swings, and sometimes they miss. But she keeps swinging, and she keeps landing on her feet. That’s not the resume of someone being controlled. That’s the resume of someone with a plan.
And let’s be honest about the double standard. If a male star was dating a powerful woman 16 years older, would we be dissecting whether he’s“really in charge”? Probably not. So we want to know what you think: is Sydney Sweeney a savvy businesswoman running her own empire, or does the industry just hate giving a woman full credit?
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.