Olivia Rodrigo's "The Cure" Comes to the Grammy Museum: Here's Everything You Need to Know About the Exhibit

The Grammy Museum in downtown Los Angeles is opening its doors to one of pop music’s most visually stunning creations. Starting Sept. 2, fans can experience the full behind-the-scenes artistry of Olivia Rodrigo’s“The Cure”music video through an immersive exhibit running through Feb. 22, 2027. The exhibition showcases every handcrafted element from the video, including miniature hospital sets, animatronic hearts, stop-motion animation details, and even Rodrigo’s nurse costume from the shoot. Production designer Liam Moore created these intricate pieces by hand, turning a three-minute music video into a masterclass in visual storytelling.

The timing of this exhibit carries major implications for awards season. Opening six weeks before Grammy voting begins in October, the museum showcase runs strategically through February’s 69th Grammy Awards ceremony. Rodrigo’s third album,“you seem pretty sad for a girl so in love,”is expected to receive an Album of the Year nomination, while both“The Cure”and“Drop Dead”are positioned as strong contenders for Record and Song of the Year. The Sept. 1 launch event features Oscar-winning filmmaker and music journalist Cameron Crowe moderating a conversation with Rodrigo, plus a live performance from the artist herself. It’s the kind of high-profile cultural moment that signals how seriously the music industry is taking her career trajectory.

What makes this exhibit particularly significant is what it represents about modern pop music creativity. In an industry increasingly reliant on digital production and AI-assisted design, Rodrigo’s commitment to handmade artistry stands out. The“The Cure”video documents her literally unraveling while exploring the complexities of love, with nearly every surface painted and crafted by hand. This approach to visual creation resonates with fans who value authenticity and artistic craft over slick digital production. Rodrigo has already won three Grammy Awards from 14 nominations since winning best new artist in 2022, so this museum moment feels like the next logical step in her evolution as a cultural force. Are you planning to visit the exhibit when it opens?