Martha Stewart Apologizes Twice for Homeless Halloween Costume: "Insensitive and Not Funny"

Martha Stewart spent her Halloween posting a costume, then deleting it, then apologizing for it. Twice. The 85-year-old lifestyle mogul dressed in tattered clothes with dirt-like makeup, holding a sign reading“I AM HUNGRY. HELP ME.”The internet responded fast, calling the look a mockery of people experiencing homelessness, and the photo disappeared.

Her first statement to Page Six said the costume was meant to raise awareness of homelessness and that offending people was never her intention. That explanation didn’t hold up with critics, and hours later she returned to Instagram with a second apology:“It’s hard to admit when you’ve really screwed up. My earlier statement didn’t go far enough.”She followed it by calling the costume“insensitive and not funny.”

Reactions remain split, with some fans thanking her for the direct correction and others pointing fingers at her PR team for the first statement. It’s also worth remembering she wore a perfectly normal Olympics-inspired costume on the Today show with Craig Melvin, which makes this whole thing feel even more out of left field. So we want to know: does a second apology make a difference, or was the damage already done? Sound off below.