Kylie Jenner didn’t just make history at the Victoria’s Secret Fashion Show 2026. She wore it. The $50 million Fantasy Bra that she debuted on the runway is now headed back to Jacob&Co.’s NYC boutique, where it’ll be offered for private purchase. That’s right, one buyer gets the most expensive Fantasy Bra the show has ever seen.
What makes this one special is that it stays in one piece. Traditionally, Fantasy Bras get disassembled after the show and the diamonds return to their jeweler or go on display. This one will remain intact for a single buyer. The centerpiece alone is a 75.54-carat yellow diamond worth $22 million, and the full piece holds another 4,409 diamonds totaling 1,373 carats. It weighs almost four pounds and was custom-made to fit Jenner.
For comparison, Gisele Bündchen’s Fantasy Bra in 2000 held the previous record at $15 million. So yeah, Kylie’s bra is more than triple that. Timothée Chalamet and Kris Jenner both watched Jenner walk the show, which has the internet speculating about whether one of them might be the mystery buyer.
Do you think Kylie should buy her own Fantasy Bra, or should it go to someone outside the family?
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.