J.Crew is celebrating 40 years of its iconic Barn Jacket, and they went all out. The brand rounded up 160 people across New York, Los Angeles, Austin, Boston and Chicago for a campaign shot by photographer Robert Nethery, with Spike Lee, Chance the Rapper, Vince Staples and Scottie Pippen leading the cast.
What sets this campaign apart is the mix. Alongside actors, musicians, athletes, designers and artists, J.Crew included open-call participants, everyday people who showed up to casting calls in their cities. The result is a cross-generational snapshot of personal style, all built around one workwear staple that’s been in rotation since the mid-1980s.
J.Crew creative director Olympia Gayot says the Barn Jacket can look polished, rugged, feminine, oversized, familiar or unexpected depending on the wearer. Four decades in, that versatility is exactly why the piece keeps coming back. Which version of the Barn Jacket matches your vibe?
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.