When novelist Caro Claire Burke’s debut novel Yesteryear landed at number three on the New York Times fiction bestseller list just three weeks after publication, it became clear that something about this particular story was hitting a nerve. The concept is deceptively simple: an ambitious tradwife influencer—the kind who documents her picture-perfect homemaking for thousands of online followers—wakes up one morning to find herself stripped of her staff, her modern kitchen, and her carefully curated digital life, transported instead to an actual nineteenth-century homestead in 1855 with no followers, no filter, and no way out.
What makes Yesteryear stand out in a crowded landscape of tradwife-themed novels—and yes, there’s apparently a full genre emerging here, complete with titles like Tradwife, Trad Wife, and The Tradwife’s Secret—is the character at its center. Natalie Heller Mills, Burke’s protagonist, isn’t sympathetic. She’s acidly written, utterly detestable, and achingly ambitious. That unlikability, it turns out, is precisely what’s making the book resonate across unexpected audiences. Real tradwives on Reddit have actually embraced the novel, arguing that it doesn’t indict the lifestyle itself but rather exposes the hypocrisy of people like Natalie—women who perform conservative values online while harboring completely different desires and disconnections from their own children.
Burke herself seems amused by the read. When asked about tradwife influencers like Ballerina Farm and Nara Smith, she’s refreshingly direct: there’s nothing original about them. They’re simply performing a well-worn ideal, one that trades on incomprehensible wealth more than actual values. The real through-line of Yesteryear isn’t critiquing traditional housewifery; it’s exploring what happens when someone raised on infinite choice suddenly has none, when someone addicted to self-surveillance is plunged into genuine isolation, when someone who doesn’t actually like her kids has to face monotony without the escape of an Instagram audience.
What’s particularly clever is how Burke uses the time period itself as a character. She deliberately chose 1855—a year when few settlers actually occupied Idaho—so that the narrative would pass a surface-level fact-check but collapse under deeper scrutiny. That’s exactly the point: Natalie and her husband Caleb have no real understanding of the past they’re fantasizing about. They’ve constructed a myth, not a plan. And when that myth becomes their material reality, the gap between their expectations and actual conditions becomes the engine of the story.
The broader context here matters too. Burke is tapping into something real about contemporary America: a growing reactionary impulse to move backward, to“make things great again,”to rewire our relationship to medicine, food, and family structure. The tradwife aesthetic didn’t emerge in a vacuum. It’s part of a larger cultural pushback against modernity, and that’s what makes it perfect fodder for literary exploration. The book has already been optioned for film with Anne Hathaway attached, and it’s generating the kind of conversation that suggests Yesteryear is going to stick around for a while.
In an era when wealthy people performing leisure online is becoming less interesting than it once was, Burke has found a way to make the whole fantasy collapse inward—literally.
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.