Hailey Bieber Says She Manifested Her Way to a $1 Billion Rhode Sale

When Hailey Bieber set out to build Rhode, her beauty brand, she didn’t just dream big—she spoke it into existence. In a recent interview with TIME, the entrepreneur revealed that she literally manifested a $1 billion sale price by putting that exact figure out into the universe, repeating it to herself over and over until it became her unwavering conviction.

Here’s where it gets interesting: it actually worked. Just three years after launching Rhode and releasing a handful of products, Hailey sold the brand to e.l.f. Cosmetics in a deal that could be worth up to $1 billion, depending on how well the company performs going forward. That’s not luck—that’s the power of setting a goal, drawing a hard line, and refusing to budge from it.

Hailey’s approach to manifestation wasn’t some vague wishful thinking. She was deliberate. She believed in the number. She told herself out loud. She made it non-negotiable. And when the negotiation came around, she had already internalized that this was her baseline, her floor, her minimum. That kind of certainty tends to show up in how you negotiate, how you present your work, and what you’re willing to walk away from.

The broader takeaway here isn’t mystical—it’s practical. Whether you call it manifestation, visualization, goal-setting, or just unshakeable confidence, there’s something to be said for deciding what you’re worth before anyone else gets a vote. Hailey didn’t hope for a billion-dollar deal. She decided on it first, then let the work catch up to the vision. And in just three years, Rhode went from concept to a deal that validates everything she declared from day one.