When Jonathan“FoodGod”Cheban watched Los Angeles lose its shine, he didn’t just complain—he started rooting for a fellow reality TV icon to fix it. Speaking at the Vulture Reality Masterminds Celebration on Thursday, May 7, the 52-year-old food influencer made his allegiance crystal clear: he’s desperate to see Spencer Pratt win the mayoral race.
The endorsement goes beyond casual support. Cheban, who currently lives in New York City, expressed genuine frustration with what he’s witnessed during visits to LA: a city that feels like it’s slowly dying.“If he wins, I think that’s going to change everything that’s, like, the heartbeat that they need out there,”Cheban told Us Weekly. For him, Pratt’s candidacy represents more than a celebrity gamble—it’s a potential lifeline for a place that’s been struggling.
Pratt, 42, announced his candidacy in January on the one-year anniversary of the deadly wildfires that devastated Southern California. The Hills alum and his wife, Heidi Montag, lost their home in the blaze, an experience that reshaped his entire worldview.“The only way I see God letting my parents’house burn down and my house burn down is that God knows it’s the only way to turn me against a system that lets this happen to tens of thousands of people,”Pratt explained. His mission has a specific goal: helping at least 10,000 people recover 70 percent of what they lost. He’s been climbing in the polls, which is no small feat for a reality star running a serious campaign.
What’s interesting about Cheban’s support is his broader thesis about the media landscape. He’s not just backing Pratt the candidate—he’s championing reality TV personalities over influencers.“They’re raw, and it’s a whole different breed of people,”Cheban said, emphasizing that reality stars give their all in a way influencers simply don’t. It’s a generational take wrapped in celebrity politics, a signal that some corners of the entertainment world still value the unfiltered chaos of reality TV over the polished, curated world of social media influence.
Whether Pratt’s campaign succeeds or fails, it’s already achieved something unexpected: it’s sparked genuine conversation about what Los Angeles needs and who might actually deliver it. And it’s turned a reality TV fixture into a voice worth listening to when talking about the city’s future.
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.