Cardi B just made denim shopping a whole conversation. The rapper is officially the face of Old Navy’s fall campaign, which dropped on Aug. 4 and also features Wisdom Kaye and Quen Blackwell. The Western-themed spot is a vibe, but it’s Cardi’s candid comments about her body that have everyone talking.
In a post on X, Cardi joked that having a BBL makes it genuinely difficult to find jeans that fit, but she gave Old Navy the stamp of approval for having something for everybody. She also told People that despite her designer wardrobe, she still shops at Old Navy because their jeans are long-lasting. On top of that, she revealed that as a teenager, she was so insecure about her shape that she’d stuff her jeans with tights to look curvier. Now she’s rocking high-waisted, wide-legged denim in seven colors as the face of the brand.
Cardi also just dropped her first single of 2026,“Ah Ha,”on July 31, making this a massive week for her. Old Navy previously tapped Paris Hilton for their summer campaign, so this fall move is clearly part of a bigger strategy. Cardi’s honesty about body image, fit, and staying true to affordable fashion is resonating with fans everywhere. Do you think celebrities like Cardi make denim shopping more relatable, or is it just clever marketing? Let us know.
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Local Lawton
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