Blake Lively’s Haircare Launch: A Smokescreen or a Stumble?

Blake Lively is once again making headlines, but this time it’s for the wrong reasons. The launch of her haircare line, Blake Brown, coincided with a brewing legal storm between her and co-star Justin Baldoni, leading Sony executives to critique her timing. According to unsealed court documents, Sony President Sanford Panitch called the move “epic level stupid,” suggesting that Lively’s decisions have only amplified the drama surrounding her public image.

While some at Sony praised her creative input for the filmIt Ends With Us, the overwhelming sentiment seems to lean toward disappointment. Comments from executives indicate that they believe she could have avoided much of this negative attention if she’d taken a more traditional route in her publicity strategy. Ideas of timing and careful planning in Hollywood are always in play, but it seems Lively’s recent approach missed the mark. Is this a lesson in how Hollywood’s scrutiny can make even the most glamorous endeavors a double-edged sword?