When your bar sits directly across the street from Madison Square Garden during one of the biggest celebrity events of the summer, you’d think the timing would be golden. Instead, Michael O’Brien, owner of OBriens Bar&Grill on 31st Street, found himself nursing empty tables while what should’ve been a packed holiday weekend turned into a ghost town.
The trouble started with rumors swirling that Taylor Swift and Travis Kelce, both 36, were planning to tie the knot at MSG on Friday, July 3. By Thursday, July 2, the area was locked down tight—barricades at both ends of the sidewalk, law enforcement everywhere, and the usual flow of foot traffic strangled to nothing. O’Brien says on a typical night like Thursday, his place would be packed with about 150 people. That night? Six. Just six.
What really stung was the silence. O’Brien reached out directly to the city, the mayor’s office, NYPD, Travis Kelce’s PR team, and Taylor Swift’s management company. He wasn’t asking for a handout—he was offering solutions.“We offered the place for their people, for their guests, for their staff as a place to relax, hang out,”he explained.“Maybe the staff wants to eat or cater a private event while their event is on across the street.”He even floated the idea of a buyout if they wanted the bar closed for privacy. The response? Nothing.“Travis and Taylor stonewalled us. No replies to emails or phone calls or messages left,”O’Brien told Us Weekly exclusively.
The timing couldn’t have been worse. Independence Day weekend, the 250th anniversary celebration, massive cruise ships in port, fireworks lighting up the city, and most importantly for his business—the 2026 World Cup drawing tourists by the thousands.“World Cup is on, tourists are in town for the wedding and for the 250th anniversary,”O’Brien said.“The big ships are sailing, the fireworks are on town in town. The World Cup, especially, is the main event for us as a bar.”All that momentum evaporated. By Friday, July 3, O’Brien made the call to close down entirely, figuring it’d be just as bad or worse.
The NYPD told him the sidewalk in front of his bar was technically open to the public. But walk outside, he says, and you’ll see“nothing but barriers at either end of the sidewalk, not allowing people down the street.”It’s a stark reminder of how proximity to celebrity can cut both ways—you’re close enough to feel the energy, but far enough away to get shut out completely.
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Local Lawton
Local Lawton is a contributor to LocalBeat, covering local news and community stories.